Last Christmas, ZARA (Inditex Group) used the star product in Christmas lighting, SnowfallTM series, to decorate the windows of its shops throughout the world.
Even if the deco concept was developed by the firm´s Decoration Department, Ilméx took part in developing and supplying the necessary product. A very simple decoration based on traditional vegetable Christmas trees and garlands –in order not to overshadow the clothing collections shown by mannequins- but also elegant, smooth and attractive thanks to the incorporation of SnowfallTM products. The chasing effect given by SnowfallTM products grants deco this feature: to draw passer-by´s (consumers´) attention, without reaching the shrillness arisen by flashing or aggressive movements, whose impact can lead to the contrary effect intended.
The secret: mixing tradition and innovation.
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