Since 2019, the city of Denver has enjoyed a unique show in the United States for Christmas. At 32 meters high, a giant luminous tree looks up each year in the Sculpture Park of the Center of Perfoming Arts of the city to attract the attention of thousands of visitors in search of new Christmas attractions: it is the Mile High Tree, the tree tallest digital Christmas tree in the United States.
This giant Christmas tree, which gets its name from the city's nickname -Mile High City, due to its location a mile above the sea- and which was commissioned by the Denver Convention and Visitors Bureau, arises from one of the many collaborations launched between Ilmex and Brut Deluxe, the international studio of renowned German architect Ben Busche. Busche is one of our closest collaborators and together with his team we have developed unique decorative lighting installations such as the Denver Christmas tree in hundreds of cities around the world.
"This is one of the main characteristics of our work: the joint definition together with our clients for the development of turnkey projects and 100% oriented to their objectives"
In the approach to its creative idea, Brut Deluxe wanted the Christmas tree to transmit an immersive and evocative experience to the visitor during Christmas nights in order to make it one of the main tourist and leisure attractions of the season. For this, at Ilmex we designed together with the Busche team a proposal based on pixel mapping, a specialized use of LED pixel technology for the development of fully customized dynamic light and sound shows. Through more than 60,000 points of light arranged in the digital Christmas tree, our creative team designed a complete range of light shows in which light and color 'dance' to the rhythm of the musical repertoire selected by the Convention Office and Visitors from Denver. This is one of the main characteristics of our work: the joint definition of projects together with our clients for the development of turnkey projects and 100% oriented to their objectives.
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"We incorporate recyclable aluminum and the latest technology so that the tallest digital tree in the United States saves more than 50% in energy consumption and 2 tons in CO2 emissions into the atmosphere"
To achieve visitor interaction in the Christmas tree show, its structure was designed to facilitate access and transit inside. If contemplating the Mile High Tree from the outside is a unique experience, once inside, it transforms and rises, enveloping the user in a play of light, color and sound hardly experienced before.
However, the Mile High Tree is not just uniqueness and spectacle. Behind its design and technology lies an important commitment by Ilmex and the group in which it is part, Ximenez Group, with the development of sustainable and environmentally friendly solutions. With this premise as a basis, we incorporate recyclable aluminum and the latest technology so that the tallest digital tree in the United States saves more than 50% in energy consumption and 2 tons in CO2 emissions into the atmosphere.
Thus, the Mile High Tree has become a true Christmas lighting bet for the avant-garde, experience and sustainability.